Technology / B2B SaaS

+650% Organic Sessions

Technical SEOLink BuildingContent Strategy

+650%Organic Sessions

Last Updated: February 2025

The Challenge

The problem worth solving.

A Canadian B2B SaaS company providing project management software for construction firms had a product with strong word-of-mouth traction but almost no organic search presence. Monthly organic sessions sat at just 2,400 — nearly all branded — meaning the company was completely invisible to the thousands of construction project managers searching for solutions like theirs every month.

The domain authority was DR 8, a technical audit revealed 140+ issues including JavaScript rendering problems that prevented Googlebot from indexing key product pages, and the content strategy consisted of a sporadic blog updated four times per year. The company was spending $18,000/month on Google Ads to compensate for the absence of organic traffic. The mandate was clear: build an organic channel that could reduce paid dependency over 12-18 months.

Our Approach

How we built the result.

Technical SEO Remediation

The 140+ technical issues were triaged by impact and resolved systematically over the first two months. The most critical fixes involved server-side rendering implementation for JavaScript-heavy product pages that Googlebot had been unable to parse, eliminating 600+ orphaned pages through a content audit, restructuring URL architecture for logical hierarchy, and resolving Core Web Vitals failures on mobile. Post-remediation, indexed pages grew from 140 to 380 within 6 weeks.

B2B Keyword Strategy

We identified 80+ high-intent keywords across three clusters: solution-aware terms ("construction project management software"), problem-aware terms ("how to track construction project costs"), and competitor terms. We built a content calendar mapping every keyword to a specific page type — product pages for solution-aware terms, long-form guides for problem-aware terms, and comparison pages for competitor terms. Each piece was written with genuine industry expertise sourced through client SME interviews.

Digital PR & Link Building

We developed a link building strategy targeting construction industry publications, business software review sites, and Canadian technology media. Over 12 months we earned 60+ editorial backlinks from domains with DR 40+, including features in two construction trade publications and top placements on three major software review platforms (G2, Capterra, Software Advice). Domain authority grew from DR 8 to DR 31.

Demo Conversion Funnel

Organic traffic without demo conversions would not serve the business. We audited the existing demo request flow, identified friction points, and redesigned the conversion funnel: clearer value proposition on product pages, a two-step demo booking form (reducing drop-off), social proof from named enterprise customers, and a re-engagement email sequence for leads who booked but did not attend. Demo request conversions from organic traffic grew 4x over the engagement period.

The Results

Measurable, documented outcomes.

+650%

Organic Sessions (2,400 → 18,000/mo)

Demo Requests from Organic

60+

Editorial Backlinks Earned

DR 31

Domain Authority (from DR 8)

Monthly organic sessions grew from 2,400 to over 18,000 — a 650% increase — while the quality of that traffic improved significantly, with demo requests from organic multiplying 4x. The domain earned 60+ authoritative backlinks across 12 months, lifting domain authority from DR 8 to DR 31. The company reduced its Google Ads spend by 40% without any reduction in total lead volume.

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