What We Manage
Google Ads Services That Drive Revenue
Every ad format, every platform, every opportunity — managed by certified experts.
Search Ads
Appear at the very top of Google when customers search for your services. We target high-intent keywords with compelling ad copy and optimised bidding strategies that drive clicks and conversions — not just impressions.
Display Ads
Build brand awareness with visual banner ads across Google's network of 2 million+ websites. Perfect for remarketing, audience targeting, and getting your brand in front of potential customers before they even start searching.
Shopping Ads
Showcase your products directly in search results with images, prices, and reviews. Essential for e-commerce businesses looking to drive online sales and compete with the biggest retailers.
YouTube Ads
Reach your audience with targeted video advertising on the world's second-largest search engine. Skippable, non-skippable, bumper, and discovery ad formats — all optimised for maximum engagement and conversions.
Local Service Ads
Google's pay-per-lead program puts your business at the very top of search results with a Google Guaranteed badge. You only pay for verified leads — not clicks. Ideal for service-based businesses.
Remarketing
Re-engage visitors who left your site without converting. Strategic follow-up ads across Google Search, Display, and YouTube keep your business top-of-mind and bring people back when they're ready to take action.
Our Process
How We Manage Your Google Ads
A systematic approach to turning ad spend into revenue.
Account Audit
We review your existing campaigns (or research your competitor landscape if you're starting fresh) to identify every opportunity and wasted dollar.
Keyword Research
We identify the highest-intent, most profitable keywords for your business — the terms people search when they're ready to buy, not just browse.
Campaign Build
We structure campaigns for maximum Quality Score, ad relevance, and cost efficiency. Proper structure means lower costs and higher placement.
Landing Pages
We optimise or create dedicated landing pages designed to convert clicks into customers. The best ads in the world fail without a strong landing page.
Launch & Monitor
We launch campaigns with careful real-time monitoring, adjusting bids, pausing underperformers, and scaling winners from day one.
Optimise & Scale
We continuously A/B test ad copy, refine audiences, adjust bidding strategies, and scale what's working to improve your ROAS month over month.
Why Elm Media Co.
Why Choose Elm Media Co. Over Other PPC Agencies?
Transparent reporting — you see every dollar spent and every result
No hidden management fees or ad spend markups
Google Partner certified team with proven expertise
Dedicated account strategist — same person on every call
Month-to-month contracts — cancel anytime
Landing page optimisation included in every plan
Real-time campaign monitoring and weekly optimisations
Clear ROI tracking — you know exactly what your ads generate
Vague reports that hide where your budget actually goes
Hidden fees and ad spend markups buried in the fine print
May not be Google certified — no accountability
Rotating account managers who don't know your business
12-month contracts that lock you in regardless of results
Landing pages are an expensive "add-on" extra
Set-it-and-forget-it management with monthly check-ins
No clear connection between ad spend and revenue
Average ROAS
Revenue Generated for Clients
Average Reduction in Cost-Per-Lead
Campaigns Managed
Pricing
Google Ads Management Pricing
Transparent, performance-based pricing. No hidden fees, no ad spend markups.
Starter
+ 15% of ad spend
Best for: Businesses spending up to $5,000/mo on ads
Campaign setup & structure
Keyword research & targeting
Ad copywriting & A/B testing
Conversion tracking setup
Monthly reporting & strategy call
Landing page recommendations
Growth
+ 12% of ad spend
Best for: Businesses spending $5,000–$20,000/mo on ads
Everything in Starter, plus:
Advanced audience targeting & segmentation
Dedicated landing page optimisation
Bi-weekly campaign optimisation
Call tracking & lead scoring
Bi-weekly reporting & strategy calls
Enterprise
Best for: Businesses spending $20,000+/mo on ads
Everything in Growth, plus:
Dedicated senior strategist
Custom analytics dashboard
Multi-platform management (Google + Meta)
Weekly optimisation & reporting
Creative asset development
One-time setup fee: $500 (covers campaign research, structure, and initial configuration)
Get a Custom PPC Quote →Free Audit
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Ready to Grow?
Let’s talk about your goals. Our team will put together a custom strategy at no cost.