Home Services — Greater Toronto Area

3x Monthly Leads in 90 Days

Local SEOGoogle Maps OptimizationGoogle Ads

3xMonthly Qualified Leads

Last Updated: February 2025

The Challenge

The problem worth solving.

A GTA-based home services company — offering HVAC, plumbing, and electrical work — had been in business for 11 years and relied almost entirely on word-of-mouth referrals and an aging Yellow Pages presence. When referral volume began to decline, so did revenue. The business had a basic website with no mobile optimization, no Google Business Profile, and zero presence in local search results. Competitors who had invested in local SEO over the previous few years were capturing every "near me" search in the company's service area.

The owner came to us with a clear problem: they needed leads, fast. We needed to build local search visibility from scratch while simultaneously running paid ads to bridge the gap — all without wasting budget on clicks that wouldn't convert.

Our Approach

How we built the result.

Google Business Profile Build-Out

We started by claiming and fully optimizing the Google Business Profile: business category selection, 500-word business description with target keywords, 40+ high-quality service photos, complete services menu with pricing, Q&A population, and posts schedule. We also implemented a review generation strategy — a simple post-job SMS sequence — that collected 34 new 5-star reviews in the first 60 days, dramatically boosting the business's local authority signals.

Citation Network & NAP Consistency

We audited existing citations and found 23 inconsistencies in name, address, and phone data across 15+ directories. We corrected every inconsistency and built out 50+ new citations across high-authority Canadian and industry-specific directories. Consistent NAP data is a foundational local ranking factor, and this cleanup produced measurable movement in Map Pack positions within the first 30 days.

Neighbourhood Landing Pages

We built 18 geo-targeted service pages covering every major neighbourhood and municipality in the GTA service area (e.g., "Emergency Plumber Etobicoke," "HVAC Repair Mississauga"). Each page was written with genuine local relevance — referencing local landmarks, typical housing stock, and seasonal considerations — rather than thin templated content. These pages now rank on page one for dozens of low-competition, high-intent local queries.

Google Ads Bridge Campaign

While organic rankings built, we launched a tightly structured Google Ads campaign targeting 60 emergency and intent-heavy service keywords. We used call-only ads for mobile searchers, implemented call tracking, and set up a negative keyword list with 200+ exclusions to eliminate irrelevant clicks. The campaign delivered leads at $38 cost-per-lead in month one — well under the client's target — and the data fed directly into organic keyword prioritization.

The Results

Measurable, documented outcomes.

Monthly Lead Volume

15+

Google Map Pack #1 Rankings

New Reviews in 60 Days

90 days

Time to Triple Leads

Within 90 days, monthly qualified lead volume tripled — from an average of 28 inbound contacts per month to 87. The business achieved 15+ #1 Map Pack positions for high-intent service keywords across the GTA. Google Maps and organic search now account for 68% of all new leads, and the paid ad dependency is decreasing as organic rankings strengthen each month.

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