Services
Full-service digital marketing that drives revenue.
Search
SEO, local search, and AI search optimization that drives organic traffic and revenue.
Learn More →Paid Media
Google Ads and PPC campaigns with measurable ROI and transparent reporting.
Learn More →Design & Build
Fast, conversion-optimized websites built on WordPress, Shopify, and Next.js.
Learn More →Content & Social
Content marketing and social media that builds brand and drives engagement.
Learn More →Our Approach
How we built the result.
Website Rebuild with Online Booking
We rebuilt the clinic's website from the ground up: mobile-first, fast-loading (under 2 seconds), with a conversion architecture designed to guide visitors from landing to appointment booking in as few clicks as possible. Dedicated service pages were created for each high-value procedure — dental implants, Invisalign, veneers, teeth whitening — each optimized for the specific search intent of prospective patients. Online booking integration was implemented directly on every service page, eliminating the friction of phone-only scheduling.
Local SEO & GBP Optimization
We claimed and fully optimized the Google Business Profile, adding 60+ photos, a complete services menu with pricing, FAQs, and a review generation strategy that collected 90+ new 5-star reviews within 6 months. We built out citations across dental-specific directories (RateMDs, Opencare, 1-800-Dentist Canada), cleaned inconsistent NAP data across 30+ directories, and created neighbourhood service pages targeting every major GTA community within the practice's draw area.
Google Ads for High-Value Procedures
We launched targeted Google Ads campaigns focused exclusively on high-value, high-margin procedures — dental implants, Invisalign, and emergency dental care — where the lifetime patient value justified premium cost-per-click. Ads were designed with specific copy addressing common objections (pain, cost, anxiety) and directed to procedure-specific landing pages with patient testimonials, before/after imagery, and friction-free booking. Average cost-per-lead from paid campaigns was reduced 45% over 6 months through continuous optimization.
Trust & Reputation Architecture
We knew that dental patients make decisions based on trust. We created a comprehensive trust-building layer across all digital touchpoints: team bio pages with professional photos and qualifications, patient video testimonials on service pages, a transparent pricing guide, before/after gallery, and a detailed FAQ addressing every common concern. This content reduced the average number of website pages visited before booking from 7.2 to 3.4 — a strong signal of improved messaging clarity.
The Results
Measurable, documented outcomes.
New Patients Per Month
Organic Traffic Growth
Cost Per Lead Reduction
New Reviews in 6 Months
The practice now receives 85+ new patient inquiries per month from digital channels — a channel that previously contributed zero. Organic traffic grew 380% within 12 months of the website launch. The Google Ads campaigns now generate high-value patient leads at 45% lower cost-per-lead than the industry average. The practice has hired two additional hygienists to manage the increased patient volume and is exploring a second location.
Related Services
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