MCDONALD'S

← All Work

McDonald's2023

Creating Digital Happiness

McDonald's needed a unified mobile experience that brought together ordering, loyalty, and personalized offers into a single, joyful platform. We redesigned the end-to-end digital journey for one of the world's most beloved brands.

Platforms

  • iOS
  • Android

Roles

  • Product Strategy
  • Mobile Development
  • Commerce Integration

Deliverables

  • iOS Application
  • Android Application
  • Design System

The client serves over 69 million daily customers from over 37,000 locations in 100 countries around the world.

Discovery

Context Aware

We embedded ourselves within the McDonald's digital team for three months of discovery — conducting user interviews across four markets, auditing the existing tech stack, and mapping every touchpoint in the customer journey. What emerged was a clear picture: loyalty and convenience were the twin engines of digital growth, and neither was being fully leveraged.

Watch the Case Film

Product

Feature at a Glance

The new app centralizes four core moments: browse, order, reward, and pay. Each screen was stress-tested against real-world conditions — from low-connectivity drive-throughs to peak lunch-hour ordering queues. The result is an interface that performs flawlessly when it matters most.

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