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Learn More →McDonald's — 2023
Creating Digital Happiness
McDonald's needed a unified mobile experience that brought together ordering, loyalty, and personalized offers into a single, joyful platform. We redesigned the end-to-end digital journey for one of the world's most beloved brands.
The client serves over 69 million daily customers from over 37,000 locations in 100 countries around the world.
Discovery
Context Aware
We embedded ourselves within the McDonald's digital team for three months of discovery — conducting user interviews across four markets, auditing the existing tech stack, and mapping every touchpoint in the customer journey. What emerged was a clear picture: loyalty and convenience were the twin engines of digital growth, and neither was being fully leveraged.
Watch the Case Film
Product
Feature at a Glance
The new app centralizes four core moments: browse, order, reward, and pay. Each screen was stress-tested against real-world conditions — from low-connectivity drive-throughs to peak lunch-hour ordering queues. The result is an interface that performs flawlessly when it matters most.
Additional Client Work
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